Case Study: Always Find Your Way Back Home with OnX Hunt
Updated: Mar 9, 2021
In this case study, you will discover how OnX Hunt is most successful on different social media platforms. This case study will dive into the best times and days for posting on social media that the OnX Hunt company has found most successful.
Case Study Findings
1) Introduction
2) OnX Hunt's Top 3 Social Media Platforms
3) OnX Hunt's Successes with Social Media Posting
4) Conclusion
Introduction
Ever find yourself wandering through the woods and you don’t know how to get back to your vehicle? OnX Hunt is guaranteed to get you back to where you need to be.
OnX was founded in 2009 by Eric Siegfried in Montana to help hunters navigate the outdoors while hunting for wildlife. This hunting app is used by many hunters to mark their location, mark where they spot wildlife, ensure they are hunting on public land, and much more.
OnX provides many tools for hunters such as, 975 million acres of public land, 10,668 unique hunting units and 421+ map overlays. These maps by OnX are proudly approved by 5,000 game wardens to ensure that hunters have the tools they need while exploring the outdoors.
Social media plays a vital role in how OnX promotes their brand. This company has established effective ways to post on the perfect days and times of the week.
Many lessons can be drawn from how they effectively promote and market their brand on social media platforms. This case study will discover how OnX utilizes these effective strategies for their social media platforms.
OnX Hunt's Top 3 Social Media Platforms
Social media is a powerful tool that is used by many companies to make their brand and products known. One of those companies that successfully uses this essential tool is OnX.
OnX utilizes many social media platforms including Facebook, Twitter, Instagram, YouTube, and LinkedIn.
In this case study, you will learn about the top three social media platforms that have worked the best for OnX which include: Facebook, Instagram, and YouTube.
On Facebook, OnX has successfully gained 292,644 likes and 298,363 followers on this essential social media platform. OnX has developed ways to promote their product through sharing their offerings and tools of their mobile application via sponsored ads, as well as visuals like photos and videos. The recent post below shows a new feature that they have incorporated into their app.
On Instagram, OnX has posted 2,284 posts, 326k followers, and they are following 534 people. They have a blue checkmark next to their username which means that they are a certified account. They have included in their bio that they are the #1 hunting app.
Additionally, in their bio they have included two hashtags which are, #onXHunt and #knowwhereyoustand. These hashtags are important to their brand because it incorporates their name, as well as includes their motto which is “Know Where You Stand.”
Their Instagram focuses on promoting their brand through visuals such as, photos and videos. These photos and videos show their most recent features to their app, as well as what other companies they are partnering with. For example, their post recent post explains how they have partnered with the Rocky Mountain Elk Foundation.
YouTube
Lastly, YouTube is one of their top three social media platforms that has worked well for this company as they share videos on how to use the OnX and other people’s adventures and experiences with this company.
OnX’s YouTube account has 27.8K subscribers and they have 8,822,077 views. OnX has created 130 YouTube videos so far that shares 1-2 minutes many different hunter’s experiences with this #1 hunting app. The video below is one of their many videos that explains the different features of this app.
OnX Hunt's Successes with Social Media Posting
As mentioned above, OnX has developed successful social media posts that capture other hunter’s experiences with hunting, the different features incorporated within their app, and how to be successful in hunting with this app.
In this case study, we have previously discussed the top three social media platforms that have worked the best for OnX Hunt. Now, we will discuss the specific times and days that have worked the best for posting on these three social media platforms.
OnX posts on Facebook quite often in order to engage their target audience. The target audience that OnX focuses on are those who are hunters. OnX posts on their Facebook 1-2 times a day on every day of the week.
The most common times that OnX posts is at 11:00AM in the morning and 3:00PM in the afternoon. OnX occasionally posts at 9:00AM in the morning and 5:00PM in the evening.
OnX is most successful when they post at 3:00PM in the afternoon. During this time, they average about 45-100 likes per post at 3:00PM. They recently had a very successful post on February 11st 3:00PM as they received 1.5K likes.
See below for more information on their most recent successful post which includes a video of one of OnX’s important features.
OnX also posts on Instagram quite often in which they include visuals, such as photos and videos of people’s experiences with the OnX app, along with the new features of the app. As mentioned previously, OnX’s Instagram targets those who hunt.
Similar to their Facebook page, OnX posts on their Instagram 1-2 times a week as well. Also similar to Facebook, they post on their Instagram at 11:00AM and 3:00PM. However, they are more successful with receiving likes on their Instagram than on their Facebook.
The 3:00PM posts on Instagram are the most successful as they average about 1,000-4,000 likes per post at this time of the day.
Their most recent successful post was on February 17th at 3:00PM which received 4,736 likes. This post includes a photo and description about how Netflix is releasing a new season for a series called “MeatEater.” This specific post can be found below.
Overall, it seems as though their target audience aims towards younger adults due to the fact that the younger generation uses Instagram while the older generation uses Facebook.
YouTube
As mentioned previously, OnX posts videos that provides additional information on how to use the OnX app, as well as posts other people’s experiences with this app. Their YouTube channel focuses on targeting those who want to learn more about hunting with this map navigation app.
OnX’s YouTube channel posts one day per week with informational videos. They average about 500-2k views on their YouTube videos. They typically post videos that are 1-2 minutes. There was however, an exception to their shorter videos, as they posted a video that was about 20 minutes long. This video was a short film about a bowhunter. The short film was posted about three months ago and it was very successful as it received 29k views. Watch the video below to learn more from this successful video that OnX posted.
Conclusion
Overall, Facebook, Instagram and YouTube are the top three most successful social media platforms that have received the most engagement from their target audience of hunters. Facebook has 292,644 likes and 298,363 followers in which they target hunters through ads, photos and videos. OnX's Facebook content captures the new features added to their app, along with sponsored ads that target those who hunt.
Furthermore, their Instagram has 326k followers in which they also target hunters through the use of visuals such as, photos and videos. Both Facebook and Instagram post their content 1-2 times a week at 11:00AM and 3:00PM. Instagram seems to be more successful than Facebook since they are targeting young adult hunters.
Lastly, YouTube is another channel that OnX uses to enhance their target audience of hunters through the use of videos such as, tutorials on the app, features of the app and other people’s experiences with the app.
OnX posts YouTube videos once per week that are 1-2 minutes long with the exception of their most recent successful post that was 20 minutes long. YouTube is successful in the sense of posting valuable content that allows the target audience to capture what the OnX app offers for hunting.
All in all, all three of these social media platforms have proved to be the most successful platforms for OnX as they promote their app through partnering with other groups, posting many visuals, and incorporating sponsored ads.
